The Stanley Cup Playoffs are getting a makeover for the primary time in 13 seasons.
The NHL revealed new branding for its postseason Monday, with essentially the most photorealistic model of the Stanley Cup it has ever utilized in a emblem.
“We felt it was time for a contemporary and energetic change. A few of that was popping out of COVID and, having two new broadcast companions, the time was proper for us to discover what a brand new, reimagined Stanley Cup can seem like,” Paul Conway, NHL vp of artistic companies, instructed ESPN.
The NHL revealed a brand new, photorealistic design of the Stanley Cup on Monday. Courtesy of the NHL
The NHL has used the identical primary emblem for the previous 13 seasons. It labored on reimagining that emblem for greater than two years.
The redesign had three principal parts:
Fonts: The design workforce wished to create new fonts that had been grounded within the Cup’s historical past. Taking inspiration from the 1925 Stanley Cup profitable Victoria Cougars’ etching on the trophy, the NHL created “Victoria SC Serif.” The second font was impressed by the doorway to Montreal’s Windsor Resort, which is the place the NHL was based in 1917. They named it Windsor Sans.
Updating the Cup: The Cup illustration for the emblem is extra photorealistic than earlier incarnations. The designers went by way of “a whole bunch” of incarnations, making an attempt to imitate the reflective high quality of it. For the primary time, the etchings on the trophy have been highlighted, which was one thing NHL commissioner Gary Bettman had requested.
“We had initially offered the Cup illustration to Gary in the course of the approval course of. He thought it seemed nice however he mentioned, ‘It’s lacking the etchings,’” mentioned Conway. “It actually introduced it over the end line. It’s the one sports activities trophy with each winner etched on it. Why wouldn’t you wish to inform that story?”
Holding the form: Together with the wordmark and the Stanley Cup, the emblem is framed by the form of a championship banner one may discover hanging inside an area.
The completed emblem may be custom-made for all 32 NHL groups, together with the applying of the emblem to coloured backgrounds. The designers mentioned there’s additionally the chance to create animations across the new emblem.
“All gamers dream of getting their identify engraved in immortality, and it’s each NHL workforce’s mission to lift a championship banner. And we wished to visually seize and evoke the majesty of Lord Stanley in a fashion that each respects the historical past and represents of the way forward for this nice recreation,” mentioned NHL chief model officer and senior government vp Brian Jennings.
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