January 28, 2023


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The NFL on Tuesday introduced David Highhill as vice chairman, basic supervisor of sports activities betting, the league’s first place solely centered on overseeing its enterprise within the authorized sports activities betting business.

Highhill, who has been with the NFL for 10 years, strikes over from the company technique group, the place he led the league’s go-to-market sports activities betting initiatives. In his new position, he’ll be tasked with main efforts to guard the integrity of the sport from gambling-related hurt, advance the league’s model and repute, develop the worth of the NFL’s information and mental property and drive fan engagement globally.

In 2018, the US Supreme Courtroom overturned the Skilled and Beginner Sports activities Safety Act of 1992, the federal statute that had restricted regulated sports activities betting to primarily Nevada. Because the ruling, 30 states and the District of Columbia have launched authorized betting, and 5 further states have handed laws.

“It’s a rising market, it’s grown quite a bit within the final three or 4 seasons,” Highhill stated. “What’s forward is the thrilling a part of the chance.”

Highhill begins his new place within the early phases of the NFL’s pivot on sports activities betting. Ads for sportsbooks aired throughout NFL video games for the primary time this final season. The league has additionally fashioned partnerships with a number of sports activities betting operators, and official information is being bought to bookmakers within the U.S.

In 2021, the Washington franchise was granted a sports activities betting license in Maryland.

Nevertheless, Highhill stated he doesn’t foresee the league or groups instantly working a sportsbook.

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“We’re going to concentrate on serving followers and the video games reasonably than turning into a sportsbook,” Highhill informed ESPN on Tuesday.

On the identical time, the NFL stays cautious of an oversaturation of betting content material in its video games and realizes that components of its fan base are turned off by playing.

“We all know there’s a profile of followers which are most and a profile of followers which are much less ,” Highhill stated. “So serving followers the place they’re is essential and that goes proper alongside with supporting our relationship with the Nationwide Council on Downside Playing and insuring that we take a management place on drawback playing.”

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